ICreative announces it is getting a new logo and corporate identity. The change follows the repositioning the parent company is undergoing. 'The new brand identity underlines the ambitious objectives to achieve further administrative burden reduction for our customers,' said Vincent Wouters, CEO of ICreative.
Since its founding in 2000, ICreative has had the same look and feel. A lot has changed in the intervening period. Innovestit Group, of which ICreative is part, has grown strongly in recent years, both organically and through acquisitions.
'But not only the size of the company has changed; the whole market has changed dramatically, says Vincent Wouters. 'Our customers are increasingly moving towards Software-as-a Service (SaaS). In addition, our total range of products and services is becoming more comprehensive.'
Staying relevant as an organization requires responding to changes in the marketplace. Due to increasing laws and regulations, companies are having to administer more and more. Not only ICreative offers smart solutions that reduce this administrative burden, all the companies within the group offer solutions in the area of administrative operations. 'We notice that we engage each other more and more for our customers.'
One-stop-shop
As a growing organization, Innovestit Group is now a one-stop shop for clients. As a result, the individual labels under the Innovestit Group are increasingly and more often cooperating with each other. 'It is time to radiate more unity as a group. That is why Innovestit Group will soon continue under a new, more fitting name and the visual brand identity of ICreative and sister companies will be adjusted accordingly," Wouters said.
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